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Vendor comparison

Azure AI Content Safety / Prompt Shields vs AWS Bedrock Guardrails: Cost and Coverage

Side-by-side comparison across price, pricing model, OWASP LLM Top 10 coverage, deployment and headquarters. Verified 2026-09-23.

Headline verdict

Per unit, AWS Bedrock Guardrails is cheaper for the prompt-attack filter alone. Azure Prompt Shields bundles more filter types into the headline rate (groundedness, task adherence, protected material), so the apples-to-apples gap narrows once you add comparable AWS filter line items. Buyers already on Azure should default to Prompt Shields; AWS-native shops to Bedrock Guardrails. Cross-cloud premium is rarely worth it for guardrails.

Side by side

One vendor per panel. Vertical divider for the split-screen treatment. Click through to either vendor’s full pricing page from the button.

Azure Prompt Shields
Azure AI Content Safety / Prompt Shields
Redmond, WA, USA | hyperscaler
Cheapest published rate
Free tier of 5,000 text records a month, then $0.38 per 1K text records on Standard
Open Azure Prompt Shields pricing page →
Bedrock Guardrails
AWS Bedrock Guardrails
Seattle, WA, USA | hyperscaler
Cheapest published rate
$0.08 per 1K text units (prompt attack filter)
Open Bedrock Guardrails pricing page →

OWASP LLM Top 10 coverage, side by side

Coloured cells, not Unicode checkmarks. Partial coverage marked with a half-circle.

OWASP entryAzure Prompt ShieldsBedrock Guardrails
LLM01 Prompt injection✓✓
LLM02 Sensitive info disclosure✓✓
LLM03 Supply chain✗✗
LLM04 Data and model poisoning✗✗
LLM05 Improper output handling✓✓
LLM06 Excessive agency✓✗
LLM07 System prompt leakage✗✗
LLM08 Vector and embedding✗✗
LLM09 Misinformation✓✓
LLM10 Unbounded consumption✗✗

Scenario verdicts

Five common buyer profiles and the better fit in each.

Winner: Azure Prompt Shields

Regulated enterprise on Azure

Same audit boundary as the rest of the Azure tenancy.

Winner: Bedrock Guardrails

AWS-native startup

Same audit boundary as the rest of the AWS account.

Winner: Bedrock Guardrails

Volume-sensitive workload

$0.08 per 1K text units beats $0.38 per 1K text records for prompt-attack alone.

Winner: Azure Prompt Shields

Multi-filter, full-content-safety need

Azure bundles more filter types under the headline rate.

Winner: Either

Cross-cloud team

Pick the cloud you are already audited on; do not run guardrails cross-cloud.

Switching cost

If you are on one and considering the other

The expensive part of switching is not the per-call price, it is the policy code and the eval suite you have built around one vendor. Migrating policies between Azure and AWS typically costs more in engineering time than a year of either bill.

Verification date shown per vendor rowSource: vendor pricing pages. See /methodology.